Last year, Kara and I were in New York City for the US Open. Somewhere between matches, we stumbled upon a studio called The Tox, booked a session on a whim, and walked out of that first appointment completely hooked.
It wasn’t just how we felt afterward, though that was real. It was the whole experience – elevated, intentional, and unlike anything we’d walked into before. We flew home talking about it the entire way. Not, “Wouldn’t that be cool,” but “How do we bring this to Carmel?”
We could have left it there – a fun thing we did on a trip. Instead, we came home and started making calls. Discovery calls with the franchise, then more calls, then the kind of questions you only start asking when you’re serious about it. Does this belong in Carmel? Can we do it the way we’d want it done?
Once it stopped being an idea and started becoming a real thing, Dr. Mike invested alongside us. From there the process moved quickly.
So here’s the answer to the question we’ve been getting all month: Why open The Tox?
Because detoxification isn’t a trend to us. It’s one of the four cornerstones we build every care plan on: mindset, the nervous system, nutrition/supplementation, and detoxification. We spend our days helping people remove the stress that keeps the body from doing what God designed it to do. Lymphatic work sits right in the same lane. It’s drainage. It’s circulation. It’s giving the body a clearer path to restore itself.
We’ve spent years building businesses around one idea: that people lack the physical health necessary to walk out the calling God placed on their lives and we exist to help them find RESTORATION. The Tox is part of that same mission.
It’s not about opening another business. It’s about creating an experience worth driving across town for, hiring people who genuinely care, and putting something in this city we believe you’re going to love. It’s also Indiana’s very first Tox location, which we’re a little proud of.
But if we’re being fully transparent, this one is personal in a different way. For years, practice members have asked us what else they could be doing – and on the drainage and detox side of things, outside of simple supplementation, we never had a good answer to give. Nothing we’d put our name on. Kara and I have a simple rule about that. We don’t send you anywhere we wouldn’t first go. That rule has cost us a lot of good opportunities over the years. This one made it through. So this isn’t us hoping you’ll like it. It’s us finally being able to point you somewhere.
Our practice has been built on your word of mouth – never on advertising – and this opening is no different. Every one of us wanted our practice members in the room first. You’re the people we built it for.
Follow @thetoxcarmel on Instagram and call
(317) 499-3663 to book your first session.
The Tox – Now Open.
Dr. Matt
